Spotify's Ad Targeting Infrastructure: Achieving Real-time Personalization for 24 million+ Users

Spotify has over 24 million active users. 1 out of every 4 users is a paying subscriber. Ad revenues allow 3 out of 4 users to enjoy a free experience.

Kinshuk Mishra, lead engineer on Spotify's ad targeting infrastructure, talks about how they approach near-real-time user personalization using a mix of commercial ad tech, open source software, and in-house technology, and gives a glimpse into optimizing for experience rather than clicks. You'll learn about Spotify's deployment of Storm, Kafka, and Hadoop.

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We have many more articles on Apache Kafka. Check out our collection of top 12 tech talks on Apache Kafka.

This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify. If you enjoyed this tech talk, check out the others given by Spotify engineers.