Spotify's Ad Targeting Infrastructure: Achieving Real-time Personalization for 24 million+ Users

Spotify has over 24 million active users. 1 out of every 4 users is a paying subscriber. Ad revenues allow 3 out of 4 users to enjoy a free experience.

Kinshuk Mishra, lead engineer on Spotify's ad targeting infrastructure, talks about how they approach near-real-time user personalization using a mix of commercial ad tech, open source software, and in-house technology, and gives a glimpse into optimizing for experience rather than clicks. You'll learn about Spotify's deployment of Storm, Kafka, and Hadoop.


We have many more articles on Apache Kafka. Check out our collection of top 12 tech talks on Apache Kafka.

This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify. If you enjoyed this tech talk, check out the others given by Spotify engineers.