Scalr: Setting Up Automated Scaling
Despite all the buzz about it, building a horizontally scalable application for cloud deployment isn't all that different from building one for a physical deployment, except in its ability to change size on-the-fly. Bigger applications have been using commodity hardware and fault-tolerant design to achieve high availability and scalability for a while, but provisioning capacity remains troublesome there. The real addition the cloud brings architecturally is the ability to add new resources instantly, and even change your provisioning profile algorithmically.
The talk is from Sebastian Stadil, founder of Scalr, and it's called "Setting Up Automated Scaling."