Developing Real-Time Bidding Solutions with RTBkit
RTBkit is an open source software framework designed to make it easy to create real-time ad bidding systems. Current users of RTBkit include the Rubicon Project, Nexage, App Nexus, The Google Ad Exchange. Mark Weiss (Head of Client Solutions, Datacratic) shares some of the challenges companies and developers face today as they move into real-time bidding. He covers the architecture, implementation choices, plugins, and use cases.
This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify.