How to Create an Iterative Engineering Process for Complicated Products

Spotify Tech Lead Kinshuk Mishra and Engineer Noel Cody share their experience about building personalized ad experiences for users through iterative engineering and product development. They explain their process of continuous problem discovery, hypothesis generation, product development and experimentation. Later they deep dive into the specific ad personalization problems Spotify is solving and explain their data infrastructure technology stack in detail. They also speak about how they've experimented various product hypothesis and iteratively evolved their infrastructure to keep up with the product requirements.


This talk was given at the NYC Data Engineering meetup at Spotify.