Meetup organizers and business owners have the same question: "Where should I put my event, store, or factory to maximize attendance?" You could pay consultants thousands of dollars or figure it out with a free weekend and R!
In this presentation, Harlan Harris replicates a spatial analysis he performed for DC Meetups. Techniques that will be discussed include: working with latitude/longitude data, constructing geometric cost functions, mapping, continuous optimization, global optimization, and dynamic report generation. R packages used include: knitr, plyr, reshape2, ggplot2, ggmap, and DEoptim.
This talk was presented at the New York Open Statistical Programming Meetup hosted by Pivotal Labs in NYC.